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Facebook enters the dating-service market years after competitors like Tinder and Bumble, but it starts with a huge advantage: Most people already have Facebook accounts.And while Dating works only on mobile right now, it doesn’t require downloading an additional application to your phone.It was designed to set itself apart from mainstream dating websites and social networks that cannot meet the needs of this particular community.With an easy-to-use interface and a user group comprised of people with similar needs and ability levels, Special Bridge will help to foster long-lasting relationships.The rest of this story outlines Facebook Dating's existing features as they were launched in Colombia.Facebook begins publicly testing its online-dating product, called Dating, in Colombia today.
The social network is also introducing two new major features.
The service was first announced at the annual F8 conference in May this year, and will likely be available in other locations in the future.
For now, users aged 18 and older in Colombia will be able to create dating profiles and, once those reach a critical mass, find some matches.
But in the US at least, younger—and more likely to be single—people say they’re using the social network less.
It’s not yet clear whether Dating would be enough to lure them back to the social site preferred by their parents.
The beauty of Special Bridge is that technology helps to even the playing field, allowing users to feel less self-conscious about their ability levels.